Every Body's Subject
Welcome to SFA Tirupur
 
Amazing Field of Fashion
* High Profile Career
* Charismatic Opportunities
* Very High Salaries
 
SFA Syllabus in Detail.
One Year Post Diploma in International Business and Advanced Techniques
Semester 3
Diploma in International Business in Garments:
  1. Fashion Concepts & Implementation
 
  Fashion - definition - psychology - roles - group - human needs - factors affecting fashion - fashion cycle - fashion elements - principles - definitions of fashion terms.
Styles - necklines - collars - lapels - sleeves - cuffs - pockets - basic silhouettes.
Colour theory - colour schemes - significance of colour - materials - decorations.
Fashion accessories - jewellery - gloves - head gears - bags - belts - sun glasses - ties - watches - umbrellas - stockings - shoes.
Inspiration - sources of inspiration - mood - mood board - sketches - garment development - development of line - development of collection - samples - production samples - production.
Impact of cost - competition - signature - production capability - saleability.
  2. Supply Chain Management
 
  Supply chain - definition - types of channels - scope - SCM model - realities - Material flow - information flow - financial flow - various functions in SCM - upstream, downstream - types of SCM - ERP - internet - reducing time, cost & WIP.
Design of SCM - transportation - warehouse - inventory - SCM design - audit - analysis - implementation - agility - market sensitivity - virtual integration - process integration - network.
Supply chain design - redesign - coping with change - reverse supply chain - necessity - barriers - SCM in future - connectivity - virtual enterprise - distributed order fulfilment - barriers to change - risk of sharing - strategies - e business.
Logistics - logistics vs supply chain - type of logistics - third party - collaborative - reverse - competitive edge - international logistic management.
Logistics for 21st century - fourth party logistics - logistics and internet - e logistics - virtually integrated logistics.
SCM and logistics in garment industry - domestic - international - fashion SCM
  3. International Business in Garments
 
  International business - introduction - steps - challenges - marketing environments
Global vision - emerging markets - multi national marketing regions - market groups - market entry strategies - marketing channels
Global marketing strategies - planning - organising - B2C - B2B - marketing channels - marketing communication - advertising - pricing for IM
Negotiating with international customer - partners - regulators - country note books - understanding - developing
Understanding supply chain - product flow - garment industry case study - fashion flow - market info - values - major producers - consumers
Understanding season - northern hemisphere - southern hemisphere - purchase decisions - fashion development & sampling - placemen of order - execution - shipment - distribution - trade agreements - preferential treatments
  4. E-Business in Garments
 
  Defining e-business - challenging traditional definitions of value - e-business webs - core competencies - techno enterprise - drivers of e-business - service trends - organisational trends - employee trends - technology trends
e-business patterns - channel patterns - click & brick pattern - market maker pattern - digital products pattern - e-business design - e-business architecture - integration - lack of integration & problems.
Customer relationship management - basics - CRM architecture - infrastructure - future trends - selling chain management - need - business forces - technology forces - selling chain infrastructure
Enterprise resource planning - architecture planning - ERP decisions - use - implementation - toolkit evolution and ERP architecture - SCM - internet enabled SCM - e-supply chain fusion.
e-procurement models - processes - infrastructure - analysis - marketplace enabling - knowledge management - applications - business intelligence - technical elements - data warehousing.
e-business design - implementing e- business - e-blueprint planning - tactical execution - e-project management - development process - infostructure.
  5. Global Accounting & Financial Mgmt.
 
  Globalised accounting concepts - financial statements - accounting of foreign currency translation - inflationary trends - foreign financial statements - International Accounting Standards - transfer pricing - international debts - international taxation
International financial management - international business - Multinationals - IFM - scope - nature - IFM vs domestic mgmt - intl. flow of funds - balance of payments - intl monetary system - various standards - intl liquidity - exchange rate mechanism
Foreign exchange market - currency future contracts - hedging - speculations - derivatives - trading - forecasting exchange rates - need - techniques - foreign exchange exposure - concept - types - management of.
FDI - theories - costs - benefits -strategies - international capital budgeting - political risk - meaning - forms - evaluation - management - intl portfolio investment
Intl financial decisions - intl financial market - flow of funds - sources - forms - world bank - International finance corporation - Asian development banks - intl banks - intl financial market instruments - financial swaps - interest rate risk
Intl working capital management - working capital policy - managing cash assets - near cash assets - managing of receivables & inventory - financing current assets - foreign trade documentation - modes of payments - methods of trade financing - Exim bank.
 
  6. Business Communication & Etiquettes
 
  Communication - components - verbal - nonverbal - directions - barriers - ethics in communication - work team communication - cultural differences - listening
Writing skills - style - right words - effective sentences - logical paragraphs - process of writing - planning - drafting - revising - formatting - proof reading - routine messages - requests - replies
Report writing - business report - characteristics - purpose - avoidance analysis - data collection - analysis - construction of table and charts - writing report - planning - drafting - revising - formatting - proof reading
Business presentations - planning - role - work team presentations - aids - visual - handouts - practising the delivery - planning career - resume - job application - job interview
Etiquettes - first impression - grooming wardrobe - body language - business introduction - politeness - etiquette - telephone - office - customer - customer meetings - business meetings - hosts and guests - entertaining - networking
International business etiquettes - netiquette - cultures in USA - EU - Asia - cultural differences - cultural shock
Semester 4
Diploma in Systems & Marketing:
  1. Systems in Garment industry
 
  Organisational structure - top management - departments - sub departments - inter-relations - hierarchy
Base documents - delivery notes - receipt notes - ledgers - registers
Reports - derived registers - derived ledgers
Information flow path - order and instructions - requests and feedbacks - information sharing
Total integration - use of IT - data networks - inter office systems
Buyer information - planning - distribution - follow up - feed back - re-planning - feedback to buyer
  2. Compliances
 
  Globalisation - new market positions - customer influence - intl distributor mentality - compliances - non-tariff barriers - compliance as selling point
Quality related compliances - ISO 9000 : 2004 series
Environmental Safety and Health - ISO 14000 : 2000 series, OHSAS 18001, oeko tex standards, REACH etc.
Social accountability - SA 8000, WRAP, ILO, living wages, CSR etc.
Some brand/buyer specific compliances
Responsible apparel production - an overview
  3. Organisational Behaviour
 
  Introduction - nature of organisational behaviour - types of organisations - organisational goals - objectives - strategies
Nature of management - various industries - delegation - manager - attributes - qualities - work - behaviour - types of management systems - MBO - effectiveness - leadership - various theories and models
Personality - various theories and approaches - ability - attitude - positive approach - learning - learning organisation - cognitive theories - complex models - learning styles - creativity - perception - factors - internal - external - illusion - transactional analysis - attribution theory -distortion - errors - stereo-typing - halo effect - motivation - approaches - various theories
Groups - influences - formal - informal - cohesiveness - performance - membership - development - maturity - effective work groups - role - relationship - conflicts - stress - interactions - communication - group behaviour
Organisational structures - level - dimensions - design division of work - span - scalar chain - flatter structures - various structures - variables influencing OS - alternative forms of structures - delegation - manager subordinate relationship
Management control - elements - forms - classifications - strategies - power - organisational design - culture - conflict – change
  4 Human Resource Mgmt
 
  HRM - nature - scope - models - evolution - environment - knowing & scanning the environment
HR planning - importance - factor affecting - process of planning - job analysis - job design - recruitment - selection - orientation - placement
Training - development - inputs - process - performance appraisal - challenges - job evaluation - process methods - remunerations - components - theories - importance - incentive payments - types - employee benefits - services - types - services - principles - executive remunerations
Motivation - importance - challenges - theories - rewards - empowerment - participative management - ways - successful participation - employee communication
Welfare - types - approaches - administration - safety - health - accidents - safety programs - health - physical - mental - promotions - transfers - separations
Industrial relations - approaches - parties to - strategy - trade unions - strategic choices - union legislation - disputes - nature - causes - settlement - resolutions - ethical issues in HRM - human resource audit
  5 Retail Marketing & Mgmt
 
  Retailing - framework - retail strategy - value - value chain - retailer relationship - influence of - technology - ethical performance - situation analysis - objectives - consumer characteristics & needs - strategic planning & global retailing - opportunities & threats
Retail institutions - ownership structure - retail strategy mix - evolving retail institutions - direct marketing - direct selling - vending machines - electronic retailing - nontraditional forms - multi channel retailing
Consumer - demography - lifestyles - needs - desires - shopping - attitudes - retailer actions - environment - information flow - retail information system - trading area - size - shape - characteristics - locations - site evaluation
Retail organisation - setting up - organisational patterns - HRM in retailing - profit planning - asset management - budgeting - resource allocation - operating retail business
Merchandising philosophy - buying organisation - formats - processes - devising merchandise plans - category management - implementing plans - logistics - inventory management - inventory valuation - forecasting & budgeting - financial inventory control - retail price strategy - factors affecting - developing
Retail image - atmosphere - retail promotion - mix - strategy - integrating retail strategy - retail audit
  6 Brand Promotion & Mgmt
 
  Brand - goods - services - retailers - distributors - people - organisations - others - branding - challenges - opportunities - brand equity - brand management - sources of brand equity - brand building - brand knowledge
Brand positioning - guidelines - brand mantras - brand audits - brand elements - criteria - options - tactics
Marketing brands - product strategy - pricing strategy - channel strategy - media environment - marketing communication - options - leveraging brand associations - co-branding - licensing - celebrity endorsement - events
Accountability - brand value chain - tracking studies - measuring brand equity - qualitative research - quantitative research - consumer based brand equity outcome of brand equity - measurement - comparative method - holistic method
Brand architecture - hierarchy - designing brand strategy - cause marketing - brand extensions - advantages - disadvantages - consumer’s evaluation - brand extension opportunities
Reinforcing brands - revitalizing - brand portfolio adjustments - market segments and brand - going global - advantages - disadvantages - standardisation vs customization - global brand strategy - building customer based strategies - brand management guidelines - brand priorities of the future
 

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